Reviews Deals
Written by Sarah Saril and Brendan Griffiths
Updated
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The Black Friday deals are here, with most stores unable to hold the sales bonanza wave any longer. We're covering the year's biggest deals event from now on and through Cyber Monday to help you find the best discounts and ignore those eye-rolling fake deals.
We're seeing a rich selection of great price drops today. Check out some of our favorites below. For more great savings, check out our roundups of the best Walmart Black Friday deals and the best Amazon Black Friday deals.
Best Black Friday deals
$424.00 $499.00 Save 15%
The PS5 is one of the best consoles thanks to its powerful hardware, exclusives, and 4K Blu-ray drive. Though it typically costs $50 more than the digital-edition PS5, this model lets you play game discs. This slim version of the console is also slightly smaller than the original and has 1TB of storage.
Lowest Price
$153.99 $249.00 Save 38%
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
$259.00 $349.00 Save 26%
The 10th-generation iPad features a modern Apple tablet design, USB-C, and a centered front camera for better video calls. It runs basic tasks capably on the older A14 Bionic chip, and its low starting price makes it the best overall value for most users.
$844.00 $1,099.00 Save 23%
The 2024 MacBook Air uses the same redesign Apple first introduced with the 2022 MacBook Air. It adds the brand's M3 processor for improved performance while offering an ultra-light and thin build with a gorgeous display.
$198.00 $348.00 Save 43%
Sony's XM4 noise-canceling headphones offer premium sound and elevate your listening experience with the ability to personalize and control everything you hear. Even with the newer XM5 model out now, these are still among the top headphones you can buy and are an excellent value.
$1,374.00 $1,999.00 Save 31%
The Leesa Sapira Hybrid Mattress provides great edge support and motion isolation. Its mix of memory foam and pocket springs produces an average firmness, making it an outstanding solution for back pain sufferers of any sleeping style. Save an extra $25 with our exclusive promo code INSIDER25.
Staff Pick
$2.99 $19.98 Save 85%
There's a huge double-saving on these two bundled popular ad-supported streaming platforms as this price lasts for 12 months. If you subscribe to these two individually, they're $9.99 a month each. Outside of Black Friday, this already-discounted Duo package would be $10.99, but less than a cup of coffee a month for the next year is unbeatable value. Offer expires December 2.
Limited-Time Deal
$2.99 $9.99 Save 70%
Max is a premium service for fans of prestige television, iconic films, and unscripted programs like Game of Thrones, Harry Potter, Succession, House of the Dragon, The Last of Us, and more. The ad-supported tier is usually $9.99 a month, but a special promo has lowered the price to $2.99 monthly for six months. Otherwise, you're looking at $17 for ad-free and $21 if you want to view in 4K.
$1,397.99 $2,197.99 Save 36%
The S90D is our favorite 2024 TV overall. Its QD-OLED panel delivers a high-contrast image with vivid colors, wide viewing angles, and impressive brightness for this class.
$1,297.99 $1,997.99 Save 35%
Samsung's Frame TV can be mounted flush against your wall like a hanging piece of art. It also features a matte screen to make it look more like canvas, and you can purchase optional magnetic frame bezels in different colors and designs.
View at Amazon View at Best Buy View at Samsung
$179.99 $279.99 Save 36%
The Eufy L60 is an affordable, feature-packed robot vacuum that’s great for people who need reliable cleaning of everything from pet hair to dust to small gravel.
$134.99 $168.00 Save 20%
There might not be a more versatile shirt than the classic Oxford shirt. This striped version is an all-time menswear icon you can dress up or dress down with ease.
Great Price
$1,749.00 $2,499.00 Save 30%
The Ergatta Connected Rower is a smart row machine that offers a full-body workout via video game-based exercises and races as opposed to trainer-led courses.
$98.99 $169.99 Save 42%
It's a pressure cooker, slow cooker, rice and grain cooker, steamer, saute, sous vide, yogurt maker, sterilizer, and warmer all-in-one. The 28 program settings are great for making a bunch of different meals, but there are also five programmable settings for your own special recipes. The 6-quart capacity cooks up to six portions , and it has over 11 different safety features.
$206.00 $275.00 Save 25%
By far one of the most popular Away bags, The Carry-Onhas thoughtful design features like in-bag compression, TSA-approved locks, and a fold-away laundry bag.
$16.00 $24.00 Save 33%
From the sun experts at Supergoop!, this lipstick contains a mineral formula with SPF 30 and a host of hydrating ingredients. It’s available in five shades that build in intensity with each swipe.
Best Value
$149.70 $388.50 Save 61%
ExpressVPN's two-year plan offers even more savings than its one-year counterpart, including six months free. The 30-month plan features all of ExpressVPN's standard perks, as well as the brand-new Identity Defender suite for US subscribers, which includes a monthly credit report and data removal. There's also a hassle-free 30-day money-back guarantee.
$1,890.00 $3,780.00 Save 50%
With diamonds from 0.2 to 4 carats and 14K yellow-, white-, rose-gold, and platinum options, it’s easy to find your perfect pair of everyday studs.
$210.00 $300.00 Save 30%
With DryVent waterproof technology, a 550-fill down power rating, and a faux fur hood, The North Face's Explore Farther Parka is well-equipped for winter.
Want more of the latest offers? Check out our ongoing live roundup of the best Black Friday deals.
When is Black Friday?
Black Friday 2024 officially lands on November 29, the Friday after Thanksgiving. Sales kicked off way before then, but some fresh discounts will arrive on the day itself, too.
Is Black Friday or Cyber Monday better?
Historically, Black Friday was an event reserved for in-person shopping, while Cyber Monday was an occasion for online buyers. Over the years, however, that distinction has long been lost, and the two have become very similar. Rather, Black Friday seems to herald the beginning of the holiday's best deals, while Cyber Monday marks their final day.Both are great. I would say that it's best to buy a deal you find on Black Friday because if you wait until Cyber Monday, you may find it out of stock.
In terms of offerings, Black Friday tends to be more geared toward home goods, TVs, fashion, furniture, and appliances. If you can recall the items people would fill their carts with during the Black Fridays of yore, you've got a good idea of the day's most popularly discounted items. Think toasters, video games, big-screen TVs, vacuum cleaners, clothes, and mattresses.
Cyber Monday used to be geared toward tech, and nowadays, it still carries a little bit of that influence. While most of the Black Friday deals continue on, you can also find limited-time discounts on products like PC components, gaming consoles, cameras, and computer accessories.
What should you buy during Black Friday?
Black Friday is a great event to take advantage of for gift shopping and upgrading or restocking your home. If you've been waiting for a good deal to step up your entertainment center or kitchen counter, we see all-time lows every year on our top TVs, gaming consoles, smart speakers, air fryers, coffee makers, and the like. With Christmas on the horizon, it's also a good occasion to shop for great gift discounts on products like e-readers, gaming accessories, headphones, videogames, iPads, and much more.
Many great savings can be had on Black Friday, making it more of a question of "What shouldn't you buy?" You shouldn't be buying products from shady brands or sellers, no matter how cheap they are. That's why we highlight only deals on products we've tested or researched from sellers we trust, making it easier for you to shop with peace of mind during the rush of Black Friday.
Why is it called "Black Friday"?
The name "Black Friday" hails from a stock market crash in September of 1869 caused by two investors driving up the price of gold. That, combined with a 50% drop in harvest value for corn and wheat, resulted in an all-around dark day for the economy.
Almost a century later, the name returned in the 1950s as the term for the Friday between Thanksgiving and the annual Army-Navy college football game. Law enforcement would often refer to it as such because of the longer hours they'd have to work to police the influx of traffic and shoppers during that period.
Like all popular terms, businesses picked it up for marketing purposes, attempting to rework it into "Big Friday." But it never stuck and "Black Friday" took over as the most commonly used name by the 1980s. It's a fitting name since the holiday is such a massive retail event, often moving many businesses' finances from the red into the black.
Editor, Deals and How to Watch
Sarah is a Deals Editor for Business Insider’s Reviews team. She also supports our how-to-watch and streaming coverage. She never pays full price if she can help it and is an expert at finding and vetting the best discounts. ExperienceSarah joined the Business Insider Reviews team in 2020, starting as a deals reporter covering the best deals and steals daily. She later migrated to the tech team, where she researched, tested, and reviewed a variety of devices, from gaming mice to Kindle e-readers. Now, she’s returned to her origins, serving as the deals editor to curate only the best discounts and buying advice for readers.She began her career in service journalism in 2018 at Wirecutter as a deals writer, where she absorbed the history of the most frequently discounted products. This has informed her impeccably high standards for what makes a good deal. Ever since her Wirecutter days, Sarah has been an expert deals curator for tentpole sale days like Prime Day, Black Friday, and Cyber Monday.Following her weekly contributions to Business Insider’s Newsletter will illuminate new ways to get the best value on products you use every day.Why you can trust SarahSarah doesn’t recommend any deal she wouldn’t pay for herself. She is skeptical about the advertising language brands use to tout their sales and utilizes all the price-checking tools to ensure they deliver savings.Expertise
- Deal hunting and vetting
- E-readers
- Gaming accessories
- Smart home devices
- Concert tickets
- Travel bookings
- Streaming services
EducationSarah graduated from the California State University of Fullerton with a degree in Marketing. She lives in Southern California and is the proud pet parent of two German Shepherds and one chihuahua. She loves traveling to try delicious food, is skilled in crocheting and sewing, and enjoys reading horror novels (as long as they don’t keep her awake).Say hi (or send a picture of your pet) to Sarah at ssaril@businessinsider.com, or reach her on Twitter at @sarahhahr.Learn more about how our team of experts tests and reviews products at Business Insider here.
Senior Commerce Director
Brendan is the Senior Commerce Director of Business Insider’s Reviews team. He oversees a wide range of our service journalism, covering deals, popular sales events, streaming guides, and VPN guides.ExperienceBrendan joined Business Insider remotely in early 2023 and relocated from the UK to New York City in March 2024. During his time at Business Insider, he’s played a key role in developing stories on how to watch your favorite shows and other streaming events, which VPNs you should use and why, and major shopping events like Prime Day and Black Friday.Prior to joining Business Insider, Brendan began his journalism career as a freelance gaming writer and service journalism editor. He later joined Future Publishing as their first-ever Deals Writer at TechRadar. He went on to become their Deals Editor, then Managing Editor of Hardware & eCommerce at GamesRadar before moving over to Future's mobile tech division to become the eCommerce Content Director for Android Central, iMore, and Windows Central.Why you can trust BrendanWith more than 17 years of experience in the industry, Brendan has a keen understanding of how to create well-tested buying guides, reviews, and deals guides. Over the years, Brendan has written about many different topics, including the best Amazon Prime Day and Black Friday deals, the hottest folding smartphones, gaming controllers, Kindles, international how-to-watch guides, and even international guides on buying a mattress.Expertise
- Streaming services
- VPN apps
- How to watch your favorite TV shows, movies, and sporting events including international content
- Video games
- Android phones
- Ticket sales
EducationBrendan graduated from UK University, the University of Central Lancashire in Preston, with a degree in Journalism and Film & Media.Outside of workOutside of work, you'll find Brendan exploring dive bars in New York or staying in with his cat and making a dent in watchlists across various streaming services, or gaming on Xbox Series X or PS5.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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